Globalization and Factors Influence Human Resource Management Essay

Globalization and Factors Influence Human Resource Management - Essay Example However, at the same time, the diversity in the HR practices has also been exhibited. The cultural differences among the countries are clearly reflected in the organizational structure and practices, which gives rise to several independent HR management processes. This makes it quite important for the international organizations to adopt cross cultural practices (GPF, 2015). The process of globalization and its impact on the human resource management (HRM) have been discussed in the paper. The factors involving the social, political, legal, economic and cultural aspects that influence the management of cross border business practices have been added. Globalization can be described as a process or a set of processes that leads to integration of international entities leading to exchange of views towards business, culture, technology and national economy (Pieterse, 2015). It is a process by which the world is becoming more interconnected, owing to the cross border trade and adoption of cultural practices. It has allowed the firms to have access to new target customers in different nations, thereby increasing their target customer base (Held et al, 1999). This in turn has also increased the production of goods and services over the decades. The large companies have now been transformed to multinational organizations, as they own multiple subsidiaries in several other nations. It has also made it easier for the firms to conduct their business operations, as they can now leverage the comparative advantage of other countries by outsourcing resources or activities. In terms of the global economy, globalization has helped to improve the economic conditions of several developing countries. However, it has also been argued that globalization in certain cases have led to suppression of local firms in the developing countries (BBC, 2014). Â  

Marketing Communications Plan and Press Release for Viejas Essay

Marketing Communications Plan and Press Release for Viejas - Essay Example In this essay, the researcher develops a marketing communication plan for the Viejas Outlet Center in order to increase visitor numbers to the center so that it can survive the current recessionary downturn. The marketing plan includes such strategies, which will play their role in creating awareness among the public about the facilities and entertainment provided by Viejas Outlet Center as well as the new stores’ opening. The creation of a marketing plan is very vital for any business enterprise because it helps to create the entire business plan which is like the route map of the business. The major goals and objectives regarding development of marketing plan include increase in market share, achievement of market dominance, gaining competitive edge over the rivals, seasonal promotions, market penetration, and creating awareness among the public about the facilities and entertainment provided by the outlet. The researcher of this essay prepares a well structured marketing pl an, which will eliminate all flaws that exist in the existing marketing plans of Viejas Outlet Centre. Such modes of advertising will be used which will make every person aware of the new facilities and entertainment stuff provided by the centre. The researcher then concluds that in order to let the public know about the entertainment facilities to be provided by the Viejas Outlet Center, we will use different forms of media, such as, television, social websites, and radio regarding the openings of the new stores throughout the year.